New Boiler Installation Reel. 3,000 Views. Homeowners DM About Their Own Upgrade.

Installation time-lapses showing the transformation from old to new, neat pipework close-ups, before-and-after photos, and boiler comparison posts (old vs new efficiency ratings) all perform well. Heat pump installations are increasingly popular content too. The visual nature of Instagram means your craftsmanship sells itself — and the AI captures the leads that craftsmanship generates.

Yes. Instagram generates predominantly planned, high-value work — boiler replacements, system upgrades, and heat pump installations. These are higher-margin projects than emergency breakdowns, and the customers are typically well-researched and ready to commit. The AI captures these motivated leads with the right specification questions.

The Instagram DM add-on is £29 per month on top of the Core plan at £39 per month. Unlimited DMs included. One boiler replacement lead from Instagram — worth £2,000 to £4,000 — covers years of the add-on cost.

Heating engineers who post content showing clean boiler installations, smart thermostat setups, and underfloor heating projects attract DMs from homeowners planning heating upgrades. When a homeowner DMs about replacing their 15-year-old boiler with a modern energy-efficient system, that's a £2,500-£4,000 installation lead. Your AI responds instantly with questions about their current system, number of bathrooms, and energy efficiency priorities. At £29 per month, one boiler installation from Instagram pays for years of the service.

Just drop us a message — routine business updates are free and included in your plan. If you've adjusted your annual boiler service pricing, added air-source heat pump installations, or changed your emergency breakdown hours, we'll update your ai instagram dms within 24 hours at no extra charge. This covers the kind of day-to-day changes any boiler & heating engineer business makes: adjusting prices, tweaking your service list, updating opening hours, or changing your service area. We want your AI to always give your customers accurate, up-to-date information about your boiler & heating engineer business.

Speed Receptionist processes customer enquiry data solely for the purpose of capturing and delivering leads to your boiler & heating engineer business. We operate as a data processor under UK GDPR, meaning your business remains the data controller. All data is processed and stored within the United Kingdom, encrypted in transit and at rest, and retained only for as long as needed to deliver the service. We never sell, share, or use your customers' data for marketing purposes. Your customers are informed their details are being collected for service purposes. You can request deletion of any data at any time, and we will action it within 30 days in accordance with UK GDPR requirements. Our full privacy policy is available on our website and details our complete data handling practices, retention periods, and your rights under UK data protection law.