Someone Messaged Your Facebook Page About a Rewire. Your AI Replied.

When someone messages your Facebook business page about electrical work, the AI reads the message, understands the electrical context, and sends a professional, technically aware reply within seconds. If the message mentions a consumer unit upgrade, the AI responds with relevant follow-up about the existing board type and circuit count. If it's about an EV charger installation, the AI asks about the car model, parking setup, and supply capacity. The responses aren't generic "thanks for your message" templates — they demonstrate electrical knowledge that makes the customer feel they're speaking to a real electrician's business. Every conversation generates a lead notification with the customer's name, their electrical requirement, and the details the AI captured. Your Facebook page's response badge updates to "Typically replies instantly," which is visible to everyone who visits your page and significantly increases the likelihood of future enquiries. The AI runs on your existing Facebook business page — no changes to your page layout, branding, or content are needed. You can step into any conversation at any point through the standard Messenger app to continue the conversation personally.

Local Facebook community groups have become the primary way UK homeowners find and choose electricians. When someone needs electrical work, they frequently post in a local group — "Can anyone recommend a good electrician in Ipswich? Need some extra sockets adding and the fuse board looks ancient." Within minutes, several group members tag their trusted electrician's Facebook page. The person who asked then clicks through to your page to check your reviews, browse photos of your work (before-and-after consumer unit upgrades are popular), and decide whether to get in touch. The majority choose Messenger as their contact method because it's right there on your page — no need to find a phone number, write an email, or visit a separate website. If your Messenger AI is active, they get an instant, electrically aware reply the moment they describe their issue. If your page shows "Typically replies in 1 day," many of them will message the second electrician who was recommended instead. Community group leads are particularly valuable because they arrive with a personal endorsement from someone the customer knows and trusts — the recommendation does the selling, and the AI closes the loop by responding instantly.

The AI handles the full spectrum of residential and commercial electrical enquiries that come through Facebook Messenger. Consumer unit upgrades and fuse board replacements — which are among the most common electrical jobs and often come from Facebook recommendations — are handled with questions about the existing board type, the property age, and any issues like tripping. Full and partial rewire enquiries are managed with questions about the property size, age, and the current condition of the wiring. EV charger installations are handled with questions about the vehicle type, parking arrangement, and whether the customer has already had their supply assessed. EICR requests — landlord certificates, home buyer surveys — are captured with property type and urgency details. Smaller jobs like socket additions, light fitting installations, outdoor lighting, and garden electrical work are all within the AI's scope. The AI also recognises emergency situations: someone messaging about a complete power loss, burning smells from sockets, or exposed wiring receives an appropriately urgent response. For each enquiry type, the AI asks relevant follow-up questions that demonstrate competence and capture the information you need for an efficient callback.

Yes, and the mechanism is straightforward. When a homeowner decides they need electrical work — a rewire, a consumer unit upgrade, additional sockets, an EV charger — they typically get two or three quotes. If they found your business through a Facebook recommendation, Messenger is likely how they'll make first contact. The electrician who responds first and most professionally sets the benchmark for the quoting process. If your AI replies within seconds with a knowledgeable response that asks the right questions, you've established yourself as the responsive, professional option before the customer has even messaged your competitors. By the time the second electrician replies — possibly the next day, if they check Messenger infrequently — the customer has already had a productive exchange with you and is psychologically committed to getting your quote. This "first responder advantage" is well documented across trade businesses: the first to respond captures the majority of bookings, not because they're necessarily cheaper, but because they demonstrated reliability from the very first interaction. The Messenger AI automates this advantage — you're always first, even when you're on site pulling cables through a loft.

The Messenger automation is £29 per month as an add-on to the Speed Receptionist Core plan at £89 per month. Unlimited messages are included — no per-conversation charges, no matter how many people message your page. There's a one-time setup fee of £299, fully refundable within 30 days. For an electrical business, the value case is clear when you look at typical job values. A consumer unit upgrade is worth £350 to £700. A full house rewire ranges from £3,000 to £8,000. An EV charger installation is £800 to £1,500. Even smaller jobs — socket circuits, lighting changes, outdoor electrics — are worth £100 to £400 each. An EICR is £150 to £300. If the Messenger AI captures just one additional consumer unit upgrade per quarter that would have been lost to a slow response, the annual return vastly exceeds the annual cost. For electricians who are active in local Facebook groups and regularly get tagged in recommendation posts, the Messenger channel is already generating leads — the AI simply ensures those leads don't go cold while you're on site with your hands in a distribution board.

Absolutely — the system is designed for a seamless handover between the AI and you. The AI handles the initial response: greeting the customer, asking relevant electrical questions, and gathering their details. This ensures the customer receives an instant reply even when you're on a ladder running cables, testing circuits, or driving between jobs. Once the AI has established the conversation, you take over manually through the Facebook Messenger app or Meta Business Suite on your phone or computer. The customer sees a continuous conversation thread — there's no visible switch. Many electricians find the AI handover particularly useful because by the time they step in, the customer has already described the job, answered follow-up questions, and provided their location. Your manual reply can focus on the specifics: quoting, scheduling, or asking a technical question the AI couldn't cover. The AI never makes commitments, quotes prices, or books appointments — it warms the conversation and gathers the information you need to follow up efficiently and professionally.

Evening and weekend messages represent a substantial proportion of electrical enquiries on Facebook — and this is where the Messenger AI delivers its biggest advantage. Most people browse Facebook and interact with local groups in the evening: they get home, notice a flickering light, a warm socket, or a circuit that keeps tripping, and they message an electrician's Facebook page while the thought is fresh. Weekend mornings are another peak period — homeowners planning home improvements, researching EV chargers, or finally deciding to get that consumer unit upgraded. Without the AI, these messages sit unanswered until you check Facebook between jobs the next day, or sometimes for days if you don't monitor Messenger regularly. By then, the customer has either messaged another electrician or the urgency has faded. The AI responds within seconds at any hour, maintaining the engagement while the customer is motivated. A message at 9:30pm about an EV charger gets an instant, intelligent reply that asks about the vehicle and parking setup. By the time you check in the next morning, you have a fully qualified lead ready for a quote — and the customer is already impressed with your responsiveness.

Yes — it works for every type of business in the electrical trade. Whether you're a sole trader electrician, a domestic electrical contractor, a commercial electrical company, a rewire specialist, an EV charger installer, a fire alarm and emergency lighting contractor, or a full-service electrical firm covering residential and commercial work, the AI handles Messenger enquiries accurately for your specific services. The system adapts to your business profile. A domestic electrician focused on rewires, consumer units, and general house electrics will see the AI responding differently than a commercial electrical contractor handling three-phase installations and compliance testing. An EV charger specialist will see vehicle-specific questions; a Part P registered domestic installer will see household-relevant questions. Whether customers find you as an electrician, an electrical contractor, a sparky, an electrical engineer, a rewire specialist, or an EV charger installer, the AI reflects your business identity in every Messenger response and captures leads from across the full range of services you offer.

The response time badge is one of the most influential elements on a Facebook business page for tradespeople, and most electricians overlook it entirely. Facebook automatically calculates and displays your average response time to Messenger enquiries. If you respond slowly — or not at all for hours — your page shows "Typically replies in a few hours" or "Typically replies in a day." This badge tells every visitor that messaging your page is unlikely to get a quick response, which deters people from reaching out. When the AI handles your messages, your badge updates to "Typically replies instantly." This has a compounding effect on your business. More people message your page because the badge signals reliability. More messages mean more leads. More leads mean more work. More work means more satisfied customers who recommend you in Facebook groups. More recommendations mean more people visiting your page — where they see "Typically replies instantly" and the cycle continues. For electricians who rely on Facebook for a significant portion of their enquiries, improving this badge from "replies in hours" to "replies instantly" can noticeably increase the volume of Messenger leads within weeks of switching the AI on.

Most electrical businesses are live within 48 hours. The setup connects your existing Facebook business page to the AI system — we handle the technical integration, so there's nothing for you to configure on Facebook itself. During a short onboarding conversation, we learn about your electrical business: the services you offer (domestic rewires, consumer unit upgrades, testing, EV chargers, commercial installations, etc.), your NICEIC or NAPIT registration, the areas you cover, and the conversational tone you prefer. The AI is configured to respond appropriately to electrical enquiries using correct terminology and relevant follow-up questions. We test the system before going live by sending test messages and verifying the AI's responses are accurate, helpful, and professional. Your total time commitment is about fifteen minutes. Once live, every inbound Messenger conversation is handled automatically, and you receive lead notifications for each one. You can step into any conversation at any point through the standard Messenger app. If your services change — say you add solar panel installation or EV charger fitting — the AI can be updated at any time to reflect new offerings.